Presstone—Side ProjectHow does the press treat your skin color? This is the main question we aimed to raise with PRESSTONE®. To prove that structural racism is still a serious problem in Brazil, we developed a visual study inspired by PANTONE that reveals an unacceptable truth: the darker the skin color, the more aggressive the media's treatment.
My role
Creative Conceptor
Creative Conceptor
Language: English
︎Awards
Gold - Clube de Criação, 2021.
Annuary - Clube de Criação, 2021.
︎Awards
Gold - Clube de Criação, 2021.
Annuary - Clube de Criação, 2021.
With: PC Santos, Vitor Silva, Lucas Lourenço.