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Lucas Munhoz—Selected Works

I am a Creative Director, Conceptor and Copywriter, born in advertising and raised in entertainment. Here you can see my selected work.
Neymar Jr. PUBG Ambassador—KraftonWhat do you do when one of the biggest football players steps into the world of gaming? Bring him into his favorite game. The campaign to announce Neymar Jr. as a global ambassador for PUBG Battlegrounds was a huge challenge and featured various moments. The announcement, which I had the opportunity to help conceptualize and direct, included the reveal of an exclusive skin and a live broadcast straight from Paris to immortalize the moment. Mission accomplished—Neymar was globally recognized as a voice in PUBG.

My role          
Creative Copywriter
Language: English
3C Gaming, 2023.



  




With: Paulo Aguiar, Lucas Pinheiro, Guto Russo, Euller Araujo, Guilherme Iglesias, Fuelture.

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Lucas Munhoz
São Paulo, Brazil
16—25 All Rights Reserved®
lucasmunhozoliveira@gmail.com
55 11 998480699
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