Icebox Bar—HeinekenAs one of Heineken’s major moves in the gaming world, the brand began sponsoring the Americas Valorant Champions Tour (VCT). The brand needed a big creative punch to announce the sponsorship, so we decided to make Valorant fans' dreams come true: bringing one of the game's most iconic maps to real life, the only one which seems like it was designed to keep beer cold. Cheers.
My role
Creative Conceptor
Creative Conceptor
Language: English
3C Gaming, 2023.
︎Award
Bronze - B2C Creative Event, BEA Beworld.
3C Gaming, 2023.
︎Award
Bronze - B2C Creative Event, BEA Beworld.
With: Paulo Aguiar, Gio Cartapatti, Lucas Pinheiro, Cath Leonardo, Daniel Cunha,
Serge Crispin, Marcelo Trivelato, Ricardo China, Henrique Reis, Red Door Agency, LEMA.
Serge Crispin, Marcelo Trivelato, Ricardo China, Henrique Reis, Red Door Agency, LEMA.