Fé Nos Mlk—Fluxo League of Legends"Fé Nos Mlk" is a project that highlights the importance of a well-thought-out concept for turning around crises. In 2024, Fluxo changed the profile of its LoL team: shifting from having renowned players to investing in new talent emerging from CBLOL Academy. When the news broke, fans were outraged. To turn things around, we launched a campaign showing the human side of the new players, signing it with a plea for a vote of confidence: "have faith in our boys" (Fé Nos Mlk). The term caught on, the community embraced it, and it eventually became synonymous with Fluxo in LoL, even being used officially by Riot Games.
My role
Creative Director
Language: Portuguese (Brazil)
Fluxo League of Legends, 2024.
Fluxo League of Legends, 2024.
With: Duda Neves, Guilherme Iglesias, Igor Berck, Matheus Pádua,
Murilo Cunha, Juarez, Juliana Nigro, Hylan Dias, Gabriela Martins.
Murilo Cunha, Juarez, Juliana Nigro, Hylan Dias, Gabriela Martins.