Ele Sempre Seguiu—FluxoGaming is a powerful force for social change in Brazil, and the story of streamer Freitas is a perfect example. A boy from a humble family who always dreamed of joining the Fluxo team and being alongside his idols. To announce his arrival, we created the most emotional moment in the gaming scene in recent years: the first time Freitas wore the Fluxo jersey as a signed player, it was handed to him by his parents.
My role
Creative Director
Language: Portuguese (Brazil)
Fluxo, 2023.
Fluxo, 2023.
With: Igor Berck, Duda Neves, Guilherme Iglesias, Euller Araujo,
Matheus Pádua, Murilo Cunha, Juliana Nigro, Vinícius Junqueira.