Corpo on. Game on.—Smart FitBrazil’s largest gym network –and Fluxo sponsor– entered the gaming scene, and our mission was to highlight the direct connection between body and mind. Every successful gamer faces pressure, constant decision-making, and a mentally demanding routine. To announce Smart Fit's official ambassadors, we created the "Corpo On, Game On" concept, featuring brTT, Ale Maze, and Nobru in a film that showcases their fears and achievements during a day at the gym.
My role
Creative Director
Language: Portuguese (Brazil)
Fluxo, 2023.
Fluxo, 2023.
With: Euller Araujo, Guilherme Iglesias, Paulo Aguiar, Vinícius Junqueira,
Juliana Nigro, Gabriela Radin, Ventanima Filmes, Léo Ramos.