CB Streamer—Casas BahiaIt’s not enough to just communicate with gamers; brands need to act like them. Casas Bahia, one of Brazil’s largest retailers, went through a rebrand of their virtual influencer, known as CB. But we decided to take it to the next level: we turned CB into Brazil’s first virtual influencer to become a streamer. Besides doing live streams on Facebook and YouTube Gaming, CB became an official member of Fluxo’s influencer hub and even a caster for Brazil’s biggest esports championship.
My role
Creative Conceptor
Creative Conceptor
Language: Portuguese (Brazil) / English
3C Gaming, 2023.
︎Awards
Bronze, Digital/Gaming - CCSP, 2022.
Annuary, Emerging Media - CCSP, 2022.
3C Gaming, 2023.
︎Awards
Bronze, Digital/Gaming - CCSP, 2022.
Annuary, Emerging Media - CCSP, 2022.
With: Paulo Aguiar, Lucas Pinheiro, Luís Felipe, Luís Folha,
Gio Cartapatti, Igor Felício, PIMP, Meta.