Glória—Fluxo & MainstreetThe relationship between the Brazilian National Team and its fans has always been complicated. The Brazilian people do not identify with the players, and some say there is a lack of passion for wearing the ‘amarelinha’ shirt. To launch the series All Or Nothing: Brazilian Team, we decided to focus less on football and more on the people. We produced exclusive content for each national team player, highlighting their genuine feelings, fears, and joys.
My role
Creative Copywriter / Planning
Language: Portuguese (Brazil)
DOJO Agency, 2019.
DOJO Agency, 2019.


With: Igor Berck, Thiago Baron, Camila Polido, Lucas Mello,
Hugo Romero, Gabriel Ferrari, Thais Braid.